TRIGGER 10

1. Virtual reality
   
   • Advantage
     
     • The New Sphere
       New campaigns are beginning to include Augmented Reality as part of their communications strategies.
       Example: A recent campaign which has incorporated this is The Gorillaz for their new album, “Plastic Beach”. They have promoted it in the latest edition of NME Magazine which comes complete with an A5 booklet filled with Gorillaz information and inside is an Augmented Reality marker, which when held up to a webcam the user is presented with a 3D “Plastic Beach” which may be navigated around.
     • Personal Experience
       Once mixed with your social media applications, it can become a personal experience with offers/coupons from shops you like and places you enjoy going to – hence a marketers’ dream. This could prove to be highly useful to PROs when trying to reach their target market as the displays are only perceived by a single user, raising the possibility of creating rich, personal experiences for all occupants of a shared space. 
     • Can be used in hopspitals to provide training to doctors.
     • Used in military so provide war and battle situations.
     • It is the technology of the future and is constantly growing
     • Its uses have given the gaming industry a new light
     • Virtual reality is now being integrated everywhere
   • Disadvantage
     
     • Privacy
       Nevertheless, all of this causes great concern for the privacy of its users and realistically Augmented Reality cannot come without its drawbacks.
     • Virtual Reality equipment is very pricey.
     • The new technology can not be used by everyone.
     • It is limited to people who have good eyesight (in some systems glasses are not allowed)
     • Virtual reality technology has been associated with weight gain becuse people do not leave their house.
     • Only large companyies have access to current technology. 
   Source:
   Virtual Reality: Advantages and Disadvantages
   http://virtualrealitysource.blogspot.fi/2010/10/google-chrome-advantages-and.html
   SPIN: Advantages and disadvantages of Augmented Reality
   http://www.behindthespin.com/features/advantages-disadvantages-of-augmented-reality
2.  Trending markets
   
   • Ease of doing business
     http://www.doingbusiness.org/rankings