TRIGGER 9

Problem
Turning ideas into messages







LO#1
Idea gathering process

a. sources of creative ideas for marketing communication messages

Strokes of genius: Here’s How the Most Creative People Get Their Ideas

• Stop expecting inspiration to deliver a finished product.

• Write all your ideas down as early as possible. (It’s no surprise so many of the geniuses kept notebooks.)

• Stop discarding half-baked ideas. Those crappy ideas are the good ideas — they just need work.

• Don’t think your first idea is the right one. And don’t think it’s perfect as-is.

• Give it time. Deadlines don’t make you more creative.

• Wrestle with your ideas. Dissect, combine, add, subtract, turn them upside down and shake them. Get ideas colliding.

 http://time.com/2907776/strokes-of-genius-heres-how-the-most-creative-people-get-their-ideas/



b. Tools for creation process

50 BEST TOOLS TO DEVELOP A SUCCESSFUL MARKETING

•  Mplans
  http://www.mplans.com
• PLANLAB
  http://getplanlab.com/
• Marketing plan premire
  http://getplanlab.com/

http://www.docurated.com/all-things-productivity/50-best-tools-marketing-strategy
 
LO#2
How people perceive/understand the message?


a. How to align the created idea according to the objectives?

consumer perception
A marketing concept that encompasses a customer's impression, awareness and/or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.

http://www.businessdictionary.com/definition/customer-perception.html#ixzz45XN4FkBV